Category Archives: Trademark

Frisbee And Picking The Perfect Trademark

Pluto is no longer a planet.  It is also no longer the name of the flying disc now know as a Frisbee, but which was once known as “Pluto’s Platter.”  I stumbled upon that bit of trivia in reading about the … Continue reading

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Who Dat? The NFL And Trademarks.

Whether you were looking for false advertising claims on the Super Bowl commercials, roving the streets of Miami looking for counterfeit merchandise or just enjoying the game, the Super Bowl had a little something for everyone. The NFL even threw those who have a special … Continue reading

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Now For Something Completely Different: Mattel Licenses “Barbie Girl” From Aqua

A commercial that played this Halloween promoting a new line of Barbie Fashionista dolls reminded me of an earlier blog post in which I wrote about some of the legal lessons learned from Barbie.  One of those lessons involved the parody of Barbie in the song “Barbie … Continue reading

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Fraud On The Trademark Office Isn’t What It Used To Be — In re Bose Corp.

With the stroke of a quill pen pulled from their cap or with the tap of a keyboard, the Federal Circuit may have relegated an intensely litigated and debated line of fraud cases to the ancient history books.  Likewise, it may yet … Continue reading

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Would You Like An Obama Cigar? We Think The USPTO Will Say: “No You Can’t!”

Co-author:  Branden Gregory (more on him later) We admit that we love trademarks enough that we can pass time away with our feet propped up while running random searches on the USPTO’s database of trademark applications.  Sure this time might be better … Continue reading

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Google Takes Keyword Advertising Global — Making Lawyers Around The World Happy

We previously wrote that the Second Circuit handed Google a defeat in its efforts to sell trademarks of competitors for its lucrative keyword advertising scheme.  Apparently undeterred by that setback orongoing action with Louis Vuitton which is now in the European Court … Continue reading

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Can Google Sell Trademarks As Keywords To Trigger Advertising?

If I search for “Delta Airlines” on Google so I can book my flight to Washington D.C. to see the cherry blossoms, can Google sell American Airlines the “Delta” trademark as a keyword to ensure that American’s advertisement appears with my search results?  It does not appear … Continue reading

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How Far Do You Go To Enforce Your Trademarks?

George Carlin’s list of words you could not say on television is among the classics.  Although the list has evolved over time, the NCAA has another list of words that is vying for attention when you talk about men’s college basketball. This list applies, … Continue reading

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Happy Birthday Barbie! Things I Learned From Barbie . . .

Barbie, the iconic doll who lines the shelves of big box and mom-and-pop toy stores everywhere, celebrates her 50th birthday today.  I was more of a G.I. Joe kid growing up, but I’ll be the first to admit that Barbie has done more for … Continue reading

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