Category Archives: Advertising

Cat’s Don’t Talk, But A False Advertising Lawsuit Says Plenty

It is not every day that news about a false advertising law suit between the leading sellers of cat litter generates much interest outside of the feline trade industry.  Church & Dwight (the makers of Super Scoop) claims that television … Continue reading

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Google Takes Keyword Advertising Global — Making Lawyers Around The World Happy

We previously wrote that the Second Circuit handed Google a defeat in its efforts to sell trademarks of competitors for its lucrative keyword advertising scheme.  Apparently undeterred by that setback orongoing action with Louis Vuitton which is now in the European Court … Continue reading

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Can Google Sell Trademarks As Keywords To Trigger Advertising?

If I search for “Delta Airlines” on Google so I can book my flight to Washington D.C. to see the cherry blossoms, can Google sell American Airlines the “Delta” trademark as a keyword to ensure that American’s advertisement appears with my search results?  It does not appear … Continue reading

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